The Magic of Persia (MOP) Nowrouz Auction Gala Benefit

[dropcap]a[/dropcap] star-studded fundraising event on Saturday 21 March at the Jumeriah Emirates Towers, in the presence of HE Sheikh Nahayan bin Mubarak Al Nahayan. Featuring a Nowrouz Concert with Shahram Shabpareh, the King of Iranian Pop. The auction, conducted by Christie’s will include artwork by Siah Armajani, Ardeshir Mohasses, Nicky Nodjoumi, and Parviz Tanavoli.


Magic of Persia (MOP) is delighted to announce its highly anticipated return to Dubai with the Nowrouz Auction Gala in the presence of HE Sheikh Nahayan Bin Mubarak Al Nahayan.

Following the success of the ‘Magical Nights’ fundraising auctions in the UAE, the ‘Bridge of Persia’ fundraising auction in London, and the ‘MOP 10 Year Anniversary’ fundraiser in the US, the Nowrouz Auction Gala will take place in March 2015 to coincide with both Art Dubai and the Iranian New Year.

Celebrated contemporary Iranian artists from both their home nation and the worldwide Iranian Diaspora, as well as internationally recognised non-Iranian artists, have donated notable artworks to support MOP’s cause; Siah Armajani, Pooya Aryanpour, Lalla Essaydi, Nicky Nodjoumi, Parviz Tanavoli have all donated artwork to the auction conducted by Christie’s.

As with all of the MOP fundraising events held in the UAE to date, HE Sheikh Nahayan Bin Mubarak Al Nahayan, Minister of Culture, Youth, and Social Development in the UAE, a long-standing supporter and patron of the charity, will be in attendance as the keynote speaker. A Ladies’ Private View, in the presence of HH Sheikha Shamma Bint Khalifa Bin Hamdan Al Nahayan, will be held from 2:00-5:00pm.

The star-studded event will feature an exclusive concert by Iranian Pop, Shahram , whose beloved music will ring in the new year 1394. The event will be elaborately themed by the unparalleled Ali Bakhtiar of Bakhtiar Designs.

Funds raised from the auction of the donated artwork will be dedicated to the MOP Art and Education program and selected arts and humanitarian causes including: Al Noor Training Centre for Children with Special Needs, Dubai; Future Centre for Special Needs, Abu Dhabi; Artist lectures and seminars, British Museum, London; Artist Residencies, Delfina Foundation, London; Master of Research Curatorial/Knowledge, Goldsmiths College, London; Education workshops and residency, Parasol unit foundation for contemporary art, London; Magic of Persia Contemporary Art Prize (MOP CAP) 2015.


Notes to Editors

For further information, or to book tickets contact:

Alexandra Terry,

+44 (0)207 235 8026

Nowrouz Auction Gala Benefit Tickets: $325 / AED1200 / £200 pp

Contributing artists include: Afkhami, Masoud Akhavanjam, Amir Nasser Akhlaghi Fard, Nazgol Ansarinia, Siah Armajani, Pooya Aryanpour, Alireza Astaneh, Fereydoun Ave, Sara Bagherpanah, Mohammad Bahabadi, Mahmoud Bakhshi, Behzad Behnam, Sassan Behnam Bakhtiar, Mohammad Bozorgi, Ladan Broujerdi, Henry Dallal, Hossein Edalatkhah, Walid El Masri, Lalla Essaydi, Habib Farajabadi, Amir Farhad, Firouz Farmanfarmaian, Kourosh Golnari, Sarvin Haghighi, Sahand Hesamiyan, Mubarik Jafery, Dzamil Kamangar, Fatma Lootah, Mani Mehrzad, Ardeshir Mohassess, Ali Mousavi, Steven Naifeh, Nicky Nodjoumi, Nasser Palangi, Eric Parnes, Leila Pazooki, Babak Rashvand, Shadi Rezaei, Natasha Riboud, Behnam Sadighi, Mamali Shafahi, Reza Shafahi, Sandra Shashou, Parviz Tanavoli.